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2009 |
Butcher's evolves the brand identity to
strengthen the emotional connection with the brand, deepening the blue colour and improving navigation of the range. Also launch is the unique positioning of Tripe as the Superfood for Dogs. |
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2007 |
The Butcher's and Butcher's Choice Superior range is launched in cans, pouches and foil trays containing real meat pieces for a super-premium positioning. The rich luxurious brown design contains our three Superior dogs- Henry, Benson and Ralph. |
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2007 |
Butcher's Choice launch an Organic range - the first major dog food brand to enter the organic market and a natural progression of the brand's natural nutrition positioning. |
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2007 |
Butcher's Choice adds to its lifestage presence by launching a Puppy range, for the puppies of small breeds.
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2006 |
Butcher's Choice launch a Senior product, specially formulated for dogs over 8 years old. |
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2006 |
The Olli brand is extended, using an innovative concept to cat food. The 'peel, feed and dispose' pot means cats can eat straight out of the Olli dish, making it the most convenient way to feed your cat. |
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2006 |
Butcher's evolves the brand identity to incorporate the 'natural nutrition' positioning and the 'fit as a Butcher's dog' strapline on packs. |
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2005 |
The Chunks in Gravy format that proved so popular in pouches is extended into the canned range. |
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2004 |
The new cat food brand Olli is launched, with a dry complete cat food. |
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2003 |
Butcher's pouch is launched in a Chunks in Gravy format. |
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2003 |
The Butcher's Puppy range first hit the shelves. This was Butcher's first step into the 'lifestage' area, with a 6 pack of 300g cans. |
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2003 |
Butcher's launched our first Chunks in Jelly format, as an extension of the range and in addition to the traditional loaf format. |
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2003 |
Butcher's Choice was launched, as a sub-brand of Butcher's. Sold in alutrays, Butcher's Choice is specially formulated for small dogs. |
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2002 |
Classic cat pouches were launched. |
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2002 |
A new Butcher's design was unveiled, which featured the Butcher's name in a rubber ring, on a sky blue background. |
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2000 |
Butcher's Pet Care expanded into the cat food market, launching the Classic brand - a delicious canned cat food. |
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1999 |
Butcher's Pet Care's new National Distribution Centre was completed, ensuring Butcher's products could reach our customers more efficiently. |
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1997 |
Butcher's Pet Care led the move into multi-packs, installing our first automated multi-packing facility. |
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1993 |
As sales continued to rise, a second warehouse was built. |
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1990 |
First warehouse built at Crick to cope with growing demand and sales. |
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1987 |
First tripe product was launched under the Butcher's brand, as Butcher's Tripe Mix. |
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1982 |
First factory is opened in Crick, Northamptonshire, under the name Midland Pet Food Canners. |
